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~person:"Loureiro, Sandra Maria Correia"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Markenloyalität"
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Konsumentenverhalten
Brand loyalty
4
Markentreue
4
Beziehungsmarketing
3
Brand
3
Brand image
3
Brand management
3
Consumer behaviour
3
Markenartikel
3
Markenführung
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Markenimage
3
Relationship marketing
3
Social Web
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Social web
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Behavioral branding
1
Brand co-creation
1
Brand communities
1
Brand coolness
1
Brand love
1
Communal–brand connection
1
Customer integration
1
Emotion
1
Internet marketing
1
Kraftfahrzeug
1
Kundenintegration
1
Luxury goods
1
Luxusgüter
1
Motor vehicle
1
Online-Marketing
1
Self-presentation
1
Service brands
1
Social network
1
Soziales Netzwerk
1
Viral marketing
1
Virales Marketing
1
appreciative listening
1
consumer-brand relationship
1
online consumer brand engagement
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social networks
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Loureiro, Sandra Maria Correia
Dawes, John
10
Han, Heesup
8
Silberhorn, Nadja
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Fatma, Mobin
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
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Thomson, Matthew
4
Aitken, Murray L.
3
Augusto, Mário Gomes
3
Bruwer, Johan
3
Fang, Shih Chieh
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Fang, Shyh-Rong
3
Fetscherin, Marc
3
Hildebrandt, Lutz
3
Hollebeek, Linda D.
3
Huang, Shyh-Ming
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Huber, Frank
3
Hwang, Jinsoo
3
Islam, Jamid Ul
3
Ismail, Ahmed Rageh
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Khamitov, Mansur
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King, Ceridwyn
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Mathews, Jose
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Meyer-Waarden, Lars
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Ozuem, Wilson
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Perloff, Jeffrey M.
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Ramakrishnan, Ruchika
3
Rather, Raouf
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Raut, Umesh Ramchandra
3
Rita, Paulo
3
So, Kevin Kam Fung
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Solem, Birgit Andrine Apenes
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Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
2
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
3
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
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