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~person:"Loureiro, Sandra Maria Correia"
~subject:"Kundenintegration"
~subject:"Relationship marketing"
~subject:"Service-dominant logic"
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Kundenintegration
Relationship marketing
Service-dominant logic
Customer integration
7
Beziehungsmarketing
5
Brand image
5
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Markenimage
5
Brand
3
Markenartikel
3
Social Web
3
Social web
3
Customer engagement
2
Emotion
2
Stakeholder
2
user-generated content
2
Behavioral branding
1
Bibliometrics
1
Bibliometrie
1
Brand authenticity
1
Brand co-creation
1
Brand communities
1
Brand love
1
Brand loyalty
1
Co-creation
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer satisfaction
1
Cyprus
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Deregulation
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Deregulierung
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Fashion
1
Innovation
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Innovation management
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Innovationsmanagement
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Internet marketing
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Kundenzufriedenheit
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Loureiro, Sandra Maria Correia
Herstatt, Cornelius
35
Hollebeek, Linda D.
27
Piller, Frank T.
27
Hippel, Eric von
26
Füller, Johann
19
Reichwald, Ralf
18
Bruhn, Manfred
17
Büttgen, Marion
17
Edvardsson, Bo
15
Franke, Nikolaus
14
Jacob, Frank
14
Brodie, Roderick J.
13
De Jong, Jeroen P. J.
13
Ihl, Christoph
13
Witell, Lars
13
Brem, Alexander
12
Conduit, Jodie
12
Fließ, Sabine
12
Leimeister, Jan Marco
12
Oliveira, Pedro
12
Ramaswamy, Venkatram
12
Schreier, Martin
12
Cova, Bernard
11
Hajli, Nick
11
Hyysalo, Sampsa
11
Lettl, Christopher
11
Möslein, Kathrin
11
Raasch, Christina
11
Rahman, Zillur
11
Schweisfurth, Tim
11
Bilgram, Volker
10
Bretschneider, Ulrich
10
Hadwich, Karsten
10
Jaakkola, Elina
10
Kleinaltenkamp, Michael
10
Nambisan, Satish
10
Hienerth, Christoph
9
Kristensson, Per
9
Kumar, V.
9
Lüthje, Christian
9
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Journal of promotion management : innovations in planning and applied research
2
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
2
Stakeholder engagement in co-creation processes for innovation : a systematic literature review and case study
Loureiro, Sandra Maria Correia
;
Romero, Jaime
;
Bilro, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 388-409
Persistent link: https://www.econbiz.de/10012417002
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
Saved in:
5
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
6
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
7
The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 404-419
Persistent link: https://www.econbiz.de/10009659820
Saved in:
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