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~person:"Loureiro, Sandra Maria Correia"
~subject:"Markenimage"
~type:"article"
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Search: subject_exact:"Soziales Web"
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Markenimage
Social Web
20
Social web
20
Consumer behaviour
12
Internet marketing
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12
Online-Marketing
12
Brand management
11
Markenführung
11
Beziehungsmarketing
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10
Brand image
7
Viral marketing
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Virales Marketing
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Emotion
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Customer satisfaction
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Instagram
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social media
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Kundenintegration
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Loureiro, Sandra Maria Correia
Becker, Kip
6
Rita, Paulo
6
Schivinski, Bruno
6
Hollebeek, Linda D.
5
Kumar, Jitender
5
Ranfagni, Silvia
5
Wallace, Elaine
5
Aslam, Wajeeha
4
Garay Tamajón, Luis Alfonso
4
Guzman, Francisco
4
Kumar, Vikas
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Kunkel, Thilo
4
Nobre, Helena
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Pauwels, Koen
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Sashittal, Hemant Chaitanya
4
Wang, Yonggui
4
Augusto, Mário Gomes
3
Azar, Salim L.
3
Bang, Nguyen
3
Bilro, Ricardo Godinho
3
Bruhn, Manfred
3
Camiciottoli, Belinda Crawford
3
Chadwick, Simon
3
Cheung, Man Lai
3
Decker, Reinhold
3
Divakaran, Pradeep Kumar Ponnamma
3
Dwivedi, Yogesh Kumar
3
Farhat, Kashif
3
Fernandes, Teresa
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Gensler, Sonja
3
Guercini, Simone
3
Harrigan, Paul
3
Husain, Rehan
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Khan, Bilal Mustafa
3
Kian Yeik Koay
3
Kim, Hye-yŏng
3
Kucuk, S. Umit
3
Kübler, Raoul
3
Langaro, Daniela
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International journal of business performance management
1
International journal of retail and distribution management
1
Journal of hospitality marketing & management
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
7
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
5
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
6
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
7
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
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