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~person:"Loureiro, Sandra Maria Correia"
~subject:"Marketingmanagement"
~subject:"Social Web"
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Marketingmanagement
Social Web
Social web
22
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
14
Internet marketing
14
Markenführung
14
Online-Marketing
14
Beziehungsmarketing
11
Relationship marketing
11
Brand image
10
Markenimage
10
Viral marketing
8
Virales Marketing
8
Emotion
6
Customer satisfaction
5
Kundenzufriedenheit
5
Brand
4
Instagram
4
Markenartikel
4
Online retailing
4
Online-Handel
4
Virtual reality
4
Virtuelle Realität
4
social media
4
Customer integration
3
Einzelhandel
3
Fashion
3
Kundenintegration
3
Mode
3
Public relations
3
Retail trade
3
Öffentlichkeitsarbeit
3
Artificial intelligence
2
Brand loyalty
2
Computerspiel
2
Consumer engagement
2
Customer engagement
2
E-commerce
2
Electronic Commerce
2
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Undetermined
19
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Article
20
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2
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Article in journal
21
Aufsatz in Zeitschrift
21
Aufsatzsammlung
1
Language
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English
22
Author
All
Loureiro, Sandra Maria Correia
Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
34
Bailey, Michael
29
Qiu, Liangfei
29
Whinston, Andrew B.
29
Füller, Johann
28
Hajli, Nick
26
Ozuem, Wilson
26
Law, Chun Hung Roberts
24
Martínez-López, Francisco J.
24
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Ruyter, Ko de
22
Harrigan, Paul
20
Petrova, Maria
20
Pitt, Leyland F.
20
Sabatini, Fabio
20
Wirtz, Bernd W.
20
Bauer, Hans H.
19
Filieri, Raffaele
19
Rita, Paulo
19
Vrontis, Demetris
19
Allcott, Hunt
18
Flavián Blanco, Carlos
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Walsh, Gianfranco
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Gu, Bin
17
Krcmar, Helmut
17
Skiera, Bernd
17
Bigné Alcañiz, J. Enrique
16
Hennig-Thurau, Thorsten
16
Hinz, Oliver
16
Kumar, Subodha
16
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Published in...
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Journal of promotion management : innovations in planning and applied research
7
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of promotion management : JPM
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
International journal of business performance management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
22
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
3
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
4
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
5
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
6
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
7
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
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