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~person:"Loureiro, Sandra Maria Correia"
~subject:"Social Web"
~subject:"Soziales Netzwerk"
~type_genre:"Aufsatz in Zeitschrift"
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Social Web
Soziales Netzwerk
Social web
21
Consumer behaviour
15
Konsumentenverhalten
15
Internet marketing
13
Online-Marketing
13
Brand management
12
Markenführung
12
Beziehungsmarketing
10
Relationship marketing
10
Brand image
8
Markenimage
8
Viral marketing
7
Virales Marketing
7
Emotion
6
Customer satisfaction
5
Kundenzufriedenheit
5
Brand
4
Instagram
4
Markenartikel
4
social media
4
Customer integration
3
Einzelhandel
3
Kundenintegration
3
Online retailing
3
Online-Handel
3
Public relations
3
Retail trade
3
Virtual reality
3
Virtuelle Realität
3
Öffentlichkeitsarbeit
3
Artificial intelligence
2
Brand loyalty
2
Consumer engagement
2
Customer engagement
2
E-commerce
2
Electronic Commerce
2
Facebook
2
Fashion
2
Innovation adoption
2
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Undetermined
18
Type of publication
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Article
20
Book / Working Paper
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
21
Aufsatzsammlung
1
Language
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English
21
Author
All
Loureiro, Sandra Maria Correia
Dwivedi, Yogesh Kumar
27
Law, Chun Hung Roberts
23
Füller, Johann
20
Filieri, Raffaele
19
Hajli, Nick
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Agnihotri, Raj
17
Qiu, Liangfei
16
Tan, Yong
16
Bigné Alcañiz, J. Enrique
15
Flavián Blanco, Carlos
15
Laurell, Christofer
15
Whinston, Andrew B.
15
Dennis, Alan
14
Dhir, Amandeep
14
Haenlein, Michael
14
Ruyter, Ko de
14
Stephen, Andrew T.
14
Vrontis, Demetris
14
Akram, Umair
13
Rana, Nripendra P.
13
Hinz, Oliver
12
Kane, Gerald C.
12
Lu, Yaobin
12
Luo, Xin
12
Sandström, Christian
12
Saxton, Gregory D.
12
Berthon, Pierre R.
11
Casaló, Luis V.
11
Etter, Michael
11
Hennig-Thurau, Thorsten
11
Hollebeek, Linda D.
11
Itani, Omar S.
11
Ko, Eunju
11
Kumar, Vikas
11
Rui, Huaxia
11
Schweidel, David A.
11
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Published in...
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Journal of promotion management : innovations in planning and applied research
7
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of promotion management : JPM
2
International journal of business performance management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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Source
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ECONIS (ZBW)
21
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21
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
3
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
4
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
5
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
6
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
7
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
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