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Lund, Niels Frederik
Scarles, Caroline
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The brand value continuum : countering co-destruction of destination branding in social media through storytelling
Lund, Niels Frederik
;
Scarles, Caroline
;
Cohen, Scott A.
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1506-1521
Persistent link: https://www.econbiz.de/10012310019
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