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~person:"Luo, Meiling"
~subject:"Kundenbindungsprogramm"
~subject:"Mobile business"
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Kundenbindungsprogramm
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Luo, Meiling
Bijmolt, Tammo H. A.
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Rubinfeld, Daniel L.
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Tanford, Sarah
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Zolfaghari, Saeed
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Verhoef, Peter C.
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Fang, Zheng
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Luo, Xueming
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Chan, Haksin
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Journal of retailing and consumer services
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Competitive location-based mobile coupon targeting strategy
Luo, Meiling
;
Li, Gang
;
Chen, Xudong
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012431570
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