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~person:"Luo, Xueming"
~person:"Mißler-Behr, Magdalena"
~subject:"IT product value"
~subject:"Target group"
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IT product value
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Mobile Business
8
Mobile business
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Mobile communications
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Mobilkommunikation
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randomized field experiment
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mobile targeting
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Luo, Xueming
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Fang, Zheng
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Cui, Xuebin
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ECONIS (ZBW)
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Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
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2
Mobile Shopping : eine konsumentengerichtete, empirische Akzeptanzanalyse zentraler Einflussgrößen
Groß, Michael
-
2017
Persistent link: https://www.econbiz.de/10011623250
Saved in:
3
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
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