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~person:"Luo, Xueming"
~subject:"IT product value"
~subject:"Mobile Marketing"
~subject:"Target group"
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IT product value
Mobile Marketing
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Mobile Business
7
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Mobile communications
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Mobilkommunikation
5
Internet marketing
4
Online-Marketing
4
randomized field experiment
4
Advertising effects
3
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Mobile phone
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mobile targeting
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2
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mobile commerce
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Luo, Xueming
Bauer, Hans H.
5
Fang, Zheng
4
Ghose, Anindya
4
Bamoriya, Hemant
3
Cui, Xuebin
3
Neumann, Marcus M.
3
Reichardt, Tina
3
Spann, Martin
3
Andrews, Michelle
2
Arnita, Devi
2
Bart, Yakov
2
Brandt, Tobias
2
Dix, Steve
2
Florido-Benítez, Lázaro
2
Gaiser, Christian W.
2
Gao, Tao
2
Groß, Michael
2
Heinemann, Gerrit
2
Jamieson, Kyle
2
Kumar, Vikas
2
Lippert, Ingo
2
Liu, Yinyuan
2
Maseeh, Haroon Iqbal
2
Maseke, Bernardus Franco
2
Mittal, Saurabh
2
Molitor, Dominik
2
Narang, Unnati
2
Nasution, Reza Ashari
2
Neumann, Dirk
2
Pagani, Margherita
2
Reeh, Marc-Oliver
2
Rohm, Andrew J.
2
Schumacher, Henrik
2
Shankar, Venkatesh
2
Shimul, Anwar Sadat
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Singh, Rajendra
2
Stephen, Andrew T.
2
Sultan, Fareena
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Information systems research : ISR
1
Journal of management information systems : JMIS
1
MIT sloan management review
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
Saved in:
2
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
3
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
4
How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
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