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~person:"Luo, Xueming"
~subject:"IT product value"
~subject:"Mobile application"
~subject:"Target group"
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IT product value
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Mobilkommunikation
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4
Online-Marketing
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randomized field experiment
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mobile targeting
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mobile commerce
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Luo, Xueming
Ghose, Anindya
5
Han, Sang Pil
5
Sajad Rezaei
5
Al-Nabhani, Khalid
4
McLean, Graeme J.
4
Oh, Wonseok
4
Ahuja, Vandana
3
Chadha, Priyanka
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Cui, Xuebin
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Fang, Zheng
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Gera, Rajat
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Head, Milena
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Narang, Unnati
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Alavi, Shirin
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Appel, Gil
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Behzad Foroughi
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Bhullar, Arshan
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Broeckelmann, Philipp
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Buse, Stephan
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Chawla, Deepak
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Chen, Yubo
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Cho, Vincent
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Choi, Jeonghye
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Chopdar, Prasanta Kr.
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DeFranco, Agnes
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Doolin, Bill
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Dwivedi, Yogesh Kumar
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Filieri, Raffaele
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Gaiser, Christian W.
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Guo, Xitong
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Heinemann, Gerrit
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Information systems research : ISR
1
Journal of management information systems : JMIS
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
Saved in:
2
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
3
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
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