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~person:"Lusch, Robert F."
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
~type_genre:"Fallstudiensammlung"
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Marketing
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1990-2006
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Lusch, Robert F.
Bruhn, Manfred
24
Vrontis, Demetris
16
Leeflang, Peter
15
Laczniak, Gene R.
14
Lim, Weng Marc
14
Meffert, Heribert
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13
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10
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10
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9
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9
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Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
MSI reports : working paper series
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Academy of Marketing Science
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1
Robert Lusch : 1949-2017 : a eulogy delivered March 3, 2017
Schmidtz, David
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 41-42
Persistent link: https://www.econbiz.de/10014233672
Saved in:
2
The cultural knowledge perspective : insights on resource creation for marketing theory, practice, and education
Weinberger, Michelle F.
;
Lusch, Robert F.
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 48-60
Persistent link: https://www.econbiz.de/10014233677
Saved in:
3
Marketing : the next 40,000 years
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
Saved in:
4
Elevating marketing : marketing is dead! Long live marketing!
Webster, Frederick E.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10009776523
Saved in:
5
The forum on markets and marketing (FMM) : advancing service-dominant logic
Lusch, Robert F.
;
Vargo, Stephen Louis
- In:
Marketing theory
12
(
2012
)
2
,
pp. 193-199
Persistent link: https://www.econbiz.de/10009571603
Saved in:
6
A stakeholder-unifying, cocreation philosophy for marketing
Lusch, Robert F.
;
Webster, Frederick E.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 129-134
Persistent link: https://www.econbiz.de/10009154843
Saved in:
7
Marketing's responsibility for the value of the enterprise
Lusch, Robert F.
;
Webster, Frederick E.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 97-144
Persistent link: https://www.econbiz.de/10008841377
Saved in:
8
Marketing and shareholder value : sales capitalization and its estimation
Kim, Oliver
;
Lim, Steve C.
;
Lusch, Robert F.
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 73-90
Persistent link: https://www.econbiz.de/10003793936
Saved in:
9
Marketing's evolving identity : defining our future
Lusch, Robert F.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 261-268
Persistent link: https://www.econbiz.de/10003672146
Saved in:
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