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~person:"Mäßen, Andrea"
~type_genre:"Fallstudie"
~type_genre:"Handbuch"
~type_genre:"Thesis"
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Werbemittelgestaltung im vorökonomischen Werbewirkungsprozeß : metaanalytische Befunde
Mäßen, Andrea
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1998
Persistent link: https://www.econbiz.de/10000978600
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