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~person:"Möhlenbruch, Dirk"
~person:"Qiu, Liangfei"
~subject:"Kundenintegration"
~type_genre:"Aufsatz im Buch"
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ECONIS (ZBW)
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Einsatzpotenziale des Web 2.0 zur erlebnisorientierten Kundenintegration in der Verlagsbranche
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Elste, Ina
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 113-133)
.
2012
Persistent link: https://www.econbiz.de/10009373650
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Interaktive Instrumente des Kundenbindungsmanagements im mobilen Tourismus-Marketing
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
mTourism : mobile Dienste im Tourismus
,
(pp. 59-73)
.
2010
Persistent link: https://www.econbiz.de/10003976752
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