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~person:"Möhlenbruch, Dirk"
~person:"Shin, Hakseung"
~subject:"Betriebliche Wertschöpfung"
~subject:"Web 2.0 technologies"
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Betriebliche Wertschöpfung
Web 2.0 technologies
Social Web
14
Social web
14
Beziehungsmarketing
10
Relationship marketing
10
Customer integration
7
Kundenintegration
7
Hotel industry
5
Hotellerie
5
Value creation
5
Consumer behaviour
4
Internet marketing
4
Konsumentenverhalten
4
Online-Marketing
4
Brand management
3
Customer value
3
Kundenwert
3
Leistungsmotivation
3
Markenführung
3
Work motivation
3
Brand image
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Innovation management
2
Innovationsmanagement
2
Markenimage
2
Mobile Business
2
Mobile business
2
Motivation
2
Open Innovation
2
Open innovation
2
Retail trade
2
customer engagement behaviors
2
Bibliometrics
1
Bibliometrie
1
Creativity
1
Customer empowerment
1
Customer engagement
1
Deutschland
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Möhlenbruch, Dirk
Shin, Hakseung
Kummer, Michael E.
8
Tochtermann, Klaus
8
Scott, David Meerman
7
Hajli, Nick
6
Manchanda, Puneet
5
Möslein, Kathrin
5
Richter, Alexander
5
Stocker, Alexander
5
Zhang, Hong
5
Bianchi, Francesco
4
Dahlander, Linus
4
Frederiksen, Lars
4
Giorgidze, George
4
Hai-Jew, Shalin
4
Halatchliyski, Iassen
4
Kind, Thilo
4
Komus, Ayelt
4
Kung, Howard
4
Loh, Johannes
4
Perdue, Richard R.
4
Pleil, Thomas
4
Riemer, Kai
4
Saam, Marianne
4
Safko, Lon
4
Singh, Param Vir
4
Slivko, Olga
4
Wauch, Franziska
4
Zhu, Feng
4
Back, Andrea
3
Baxter, Gavin James
3
Benson, Vladlena
3
Bondarouk, Tanya
3
Cova, Bernard
3
Decker, Alexander
3
Dolan, Rebecca
3
Dominic, P. D. D.
3
Dong, Yi
3
Fait, Monica
3
Fernández-Cardador, Pedro
3
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
International journal of hospitality management
1
Source
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ECONIS (ZBW)
6
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1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
3
Developing creative service ideas through hotel customer engagement for open innovation : focused on empowerment and motivation processes
Shin, Hakseung
;
Perdue, Richard R.
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013266279
Saved in:
4
Managing customer reviews for value co-creation : an empowerment theory perspective
Shin, Hakseung
;
Perdue, Richard R.
;
Pandelaere, Mario
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 792-810
Persistent link: https://www.econbiz.de/10012215793
Saved in:
5
Instrumente des Web 2.0 im Rahmen der Kommunikation wissensintensiver Dienstleistungen
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Elste, Ina
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 187-213)
.
2013
Persistent link: https://www.econbiz.de/10009756363
Saved in:
6
Einsatzpotenziale des Web 2.0 zur erlebnisorientierten Kundenintegration in der Verlagsbranche
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Elste, Ina
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 113-133)
.
2012
Persistent link: https://www.econbiz.de/10009373650
Saved in:
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