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~person:"Mühlbacher, Hans"
~subject:"Brand image"
~subject:"Social web"
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Brand image
Social web
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
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Markenführung
4
Markenimage
3
Brand
2
Brand associations
2
Brand strength
2
Markenartikel
2
Social Web
2
Stakeholder
2
Absatzpolitik
1
Beziehungsmarketing
1
Brand identity
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Brand loyalty
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Brand management R&D
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Cognition
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Community commitment
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Configural analysis
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Consensus
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Consumption
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Corporate culture
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Customer integration
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Fremdenverkehr
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Fuzzy-set qualitative comparative analysis
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Home
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Homeownership
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Mühlbacher, Hans
Diamantopoulos, Adamantios
12
Filieri, Raffaele
12
Foroudi, Pantea
9
Ko, Eunju
9
Veloutsou, Cleopatra
9
Casaló, Luis V.
7
Flavián Blanco, Carlos
7
Michel, Géraldine
7
Valette-Florence, Pierre
7
Dwivedi, Yogesh Kumar
6
Krishen, Anjala S.
6
Melewar, T. C.
6
Voyer, Benjamin G.
6
Wallpach, Sylvia von
6
Wu, Chih-Wen
6
Aiello, Gaetano
5
Arslanagic-Kalajdzic, Maja
5
Bigné Alcañiz, J. Enrique
5
Ekinci, Yuksel
5
Gupta, Suraksha
5
Ibáñez-Sánchez, Sergio
5
Kim, Kyung Hoon
5
Merchant, Altaf
5
Oghazi, Pejvak
5
Pina, José M.
5
Teng, Lefa
5
Agarwal, Shaurya
4
Bartikowski, Boris
4
Berezan, Orie
4
Choi, Jeonghye
4
Christodoulides, George
4
Dall'Olmo Riley, Francesca
4
Davvetas, Vasileios
4
Dennis, Charles
4
Donthu, Naveen
4
Dutta, Sujay
4
Fastoso, Fernando
4
Foroudi, Mohammad Mahdi
4
Gierl, Heribert
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Journal of business research : JBR
5
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ECONIS (ZBW)
5
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1
Co-creating stakeholder and brand identities : introduction to the special section
Wallpach, Sylvia von
;
Voyer, Benjamin G.
;
Kastanakis, Minas
- In:
Journal of business research : JBR
70
(
2017
),
pp. 395-398
Persistent link: https://www.econbiz.de/10011620548
Saved in:
2
One pie, many recipes : alternative paths to high brand strength
Grohs, Reinhard
;
Raeis, Karine
;
Koll, Oliver
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2244-2251
Persistent link: https://www.econbiz.de/10011472212
Saved in:
3
Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans
;
Raies, Karine
;
Grohs, Reinhard
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
Saved in:
4
Consumption community commitment : newbies' and longstanding members' brand engagement and loyalty
Raïes, Karine
;
Mühlbacher, Hans
;
Gavard-Perret, …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2634-2644
Persistent link: https://www.econbiz.de/10011399640
Saved in:
5
Multi-stakeholder virtual dialogue : introduction to the special issue
Kornum, Niels
;
Mühlbacher, Hans
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1460-1464
Persistent link: https://www.econbiz.de/10009757080
Saved in:
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