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~person:"Müller, Verena"
~subject:"Theory"
~type_genre:"Graue Literatur"
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Nutzen und Probleme des Lifestyle-Konzepts für das Business-to-Consumer-Marketing
Bauer, Hans H.
;
Sauer, Nicola E.
;
Müller, Verena
-
2003
Persistent link: https://www.econbiz.de/10001790188
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