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~person:"Maas, Peter"
~subject:"Deutschland"
~subject:"Marketingtheorie"
~subject:"Multinationales Unternehmen"
~type:"article"
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Marketingtheorie
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Customer value
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Maas, Peter
Busser, James A.
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Journal für Betriebswirtschaft : management review quarterly
1
Risk management and insurance review
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ECONIS (ZBW)
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How insurance brokers create value : a functional approach
Maas, Peter
- In:
Risk management and insurance review
13
(
2010
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003967564
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2
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
- In:
Journal für Betriebswirtschaft : management review …
58
(
2008
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003681621
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