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~person:"Maas, Peter"
~subject:"Deutschland"
~subject:"Qualitative method"
~type:"article"
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Qualitative method
Customer value
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Maas, Peter
Hammerschmidt, Maik
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Journal of financial services marketing : JFSM
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Risk management and insurance review
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ECONIS (ZBW)
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How insurance brokers create value : a functional approach
Maas, Peter
- In:
Risk management and insurance review
13
(
2010
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003967564
Saved in:
2
Customer value analysis in financial services
Maas, Peter
;
Graf, Albert
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
2
,
pp. 107-120
Persistent link: https://www.econbiz.de/10003802509
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