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~person:"Maas, Peter"
~subject:"Financial services"
~type:"article"
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Financial services
Customer value
6
Kundenwert
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Beziehungsmarketing
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Maas, Peter
Heidemann, Julia
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Journal of financial services marketing : JFSM
1
Risikoforschung und Versicherung : Festschrift für Elmar Helten zum 65. Geburtstag
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ECONIS (ZBW)
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Customer value analysis in financial services
Maas, Peter
;
Graf, Albert
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
2
,
pp. 107-120
Persistent link: https://www.econbiz.de/10003802509
Saved in:
2
Kunde als Risiko? : Das Customer-Value-Konzept als Herausforderung der Versicherer
Haller, Matthias
;
Maas, Peter
- In:
Risikoforschung und Versicherung : Festschrift für …
,
(pp. 179-214)
.
2004
Persistent link: https://www.econbiz.de/10002431374
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