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~person:"Maas, Peter"
~subject:"Insurance"
~subject:"Vertriebsweg"
~type_genre:"Collection of articles written by one author"
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Rüfenacht, Matthias
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ECONIS (ZBW)
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Redefining the logic of value creation : a global perspective on emerging interaction patterns between customers and companies
Schlager, Tobias
-
2013
Dynamische Interaktionen stellen einen zentralen Bestandteil für das heutige Verständnis von
Marketing
dar. Die Idee …
Persistent link: https://www.econbiz.de/10009714998
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Essays on consumer behavior in the financial services industry and beyond : a multinational, cross-industry perspective on consumer-company relationships
Rüfenacht, Matthias
-
2017
Persistent link: https://www.econbiz.de/10011981801
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