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~person:"MacInnis, Deborah J."
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
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Werbung
Brand management
6
Markenführung
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Brand image
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Markenimage
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3
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MacInnis, Deborah J.
Keller, Kevin Lane
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Park, C. Whan
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Schmitt, Bernd
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Handbook of brand relationships
1
Handbook on brand and experience management
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ECONIS (ZBW)
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The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
2
Brand attachment and a strategic brand exemplar
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
- In:
Handbook on brand and experience management
,
(pp. 3-17)
.
2008
Persistent link: https://www.econbiz.de/10003788965
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