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~person:"Madadi, Rozbeh"
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Search: subject:"communal"
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Consumer behaviour
4
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Communal-brand connection
3
Brand management
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Markenführung
2
Personality psychology
2
Persönlichkeitspsychologie
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Self-brand connection
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Advertising
1
Advertising effects
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Agreeableness
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Anthropomorphism
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Beziehungsmarketing
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Brand
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Brand identification
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Brand image
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Channel interactivity
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Cross-cultural relations
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Distribution channel
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Elaboration likelihood model
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Extraversion
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Interactive media
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Interaktive Medien
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Interkulturelle Beziehungen
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Internet marketing
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Involvement
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Markenartikel
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Markenimage
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Materialism
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Need to belong
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Online-Marketing
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Parasocial interaction
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Relationship marketing
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Reviewing channels
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Self-concept clarity
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Self-disclosure
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Madadi, Rozbeh
Millimet, Daniel L.
14
Tchernis, Rusty
14
Boerner, Lars
7
Jayaraman, Rajshri
7
Ritschl, Albrecht
7
Bliss, Frank
6
Simroth, Dora
6
Alderman, Harold
5
Guthrie, Joanne
5
Poreisz, Veronika
5
Czako, Katalin
4
Fazli-Salehi, Reza
4
Figlio, David N.
4
Husain, Muna
4
Mattila, Anna S.
4
Newman, Constance
4
Ollinger, Michael
4
Schanzenbach, Diane Whitmore
4
Spiller, Achim
4
Torres, Ivonne M.
4
Winicki, Joshua
4
Zúñiga, Miguel Ángel
4
Afridi, Farzana
3
Alex-Petersen, Jesper
3
Belloc, Marianna
3
Bober, Siegfried
3
Bovay, John
3
Drago, Francesco
3
Fahrenberger, Theresa
3
Frisvold, David E.
3
Galbiati, Roberto
3
Gundersen, Craig
3
Hussain, Muna
3
Kropp, Jaclyn
3
Lehrer, Kim
3
Lundborg, Petter
3
Mølland, Eirin
3
Peterson, Cora
3
Pinto, Diego Costa
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Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of marketing communications
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and
communal
-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
2
Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
Saved in:
3
The impact of interpersonal traits (extraversion and agreeableness) on consumers' self-brand connection and
communal
-brand connection with anthropomorphized brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 13-34
Persistent link: https://www.econbiz.de/10013170470
Saved in:
4
Multicultural advertising : the impact of consumers' self-concept clarity and materialism on self-brand connection and
communal
-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 46-57
Persistent link: https://www.econbiz.de/10012665693
Saved in:
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