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~person:"Mafael, Alexander"
~subject:"Online-Marketing"
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Search: "Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Online-Marketing
Consumer behaviour
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Mafael, Alexander
Hoffman, Donna L.
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Novak, Thomas P.
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Pauwels, Koen
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Verhoef, Peter C.
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Eigenraam, Anniek W.
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Gensler, Sonja
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Bart, Yakov
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Dens, Nathalie
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Eelen, Jiska
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Hollebeek, Linda D.
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Keeling, Debbie Isobel
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Lam, Shun Yin
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Lu, Qiang
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Pelsmacker, Patrick de
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VanMeter, Rebecca A.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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Cutting through the online review jungle : investigating selective eWOM processing
Gottschalk, Sabrina Alexandra
;
Mafael, Alexander
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 89-104
Persistent link: https://www.econbiz.de/10011658365
Saved in:
2
Examining biased assimilation of brand-related online reviews
Mafael, Alexander
;
Gottschalk, Sabrina Alexandra
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011616004
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