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~person:"Mahajan, Renuka"
~person:"Normalisa Md Isa"
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E-commerce
2
Electronic Commerce
2
Brand image
1
COO
1
Consumer attitudes
1
Consumer behaviour
1
Designation of origin
1
Electronic marketplace
1
Herkunftsbezeichnung
1
India
1
Indien
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KMU
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Konsumentenverhalten
1
Markenimage
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ORS
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Online retailing
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Online-Handel
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Perceived vulnerability
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Protection motivation theory
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SME
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Self-efficacy
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TRA
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UTAUT
1
Verbrauchereinstellung
1
attitude towards behaviour
1
brand equity
1
country of origin
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e-marketplace
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electronic marketplace
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online retail/service
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patronage intention
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subjective norm
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theory of reasoned action
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Mahajan, Renuka
Normalisa Md Isa
Sasvari, Peter
21
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2
Illés, Béla
2
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2
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Electronic markets : EM ; the international journal of electronic commerce and business media
1
International journal of electronic business : IJEB
1
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ECONIS (ZBW)
2
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The influence of online retail/service brand equity and effect of country of origin on e-marketplace patronage intention
Prachaseree, Kwanrudee
;
Ahmad, Norzieiriani
;
Normalisa …
- In:
International journal of electronic business : IJEB
18
(
2023
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014308928
Saved in:
2
Factors impacting behavioural intentions to adopt the
electronic
marketplace
: findings from small businesses in India
Misra, Richa
;
Mahajan, Renuka
;
Singh, Nidhi
;
Khorana, …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1639-1660
Persistent link: https://www.econbiz.de/10013463478
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