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~person:"Mahajan, Vijay"
~subject:"Consumer behaviour"
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Search: subject_exact:"Middle class"
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Consumer behaviour
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Mahajan, Vijay
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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Den arabischen Konsumenten verstehen
Mahajan, Vijay
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 66-73
Persistent link: https://www.econbiz.de/10009783393
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2
Understanding the Arab consumer : a growing middle class that yearns for progress and modernity has no interest in abandoning its religious traditions
Mahajan, Vijay
- In:
Harvard business review : HBR
91
(
2013
)
5
,
pp. 128-133
Persistent link: https://www.econbiz.de/10009740745
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