//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Mahmoodi, Somaye"
~person:"Zhao, Xiaofeng"
~subject:"Emotion"
~subject:"Germany"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Acoustic branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Emotion
Germany
Advertising effects
2
Advertising music
2
Psychology of advertising
2
Werbemusik
2
Werbepsychologie
2
Werbewirkung
2
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Iran
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Music
1
Musik
1
Personality psychology
1
Persönlichkeitspsychologie
1
brand experience
1
brand personality
1
consistency
1
music emotional feature
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Mahmoodi, Somaye
Zhao, Xiaofeng
Roth, Simone
2
Bronner, Kai
1
Bruhn, Herbert
1
Demoulin, Nathalie T. M.
1
Groves, John
1
Götz, Stephanie
1
Hackathorn, Jana
1
Hirt, Rainer
1
Hou, Jianrong
1
Kastner, Sonja
1
Kilian, Karsten
1
Krauß, Florian
1
Labrecque, Lauren I.
1
Loeber, Marcus
1
Mai, Franziska
1
Marchegiani, Christopher
1
Norris, J. Ian
1
Nufer, Gerd
1
Phau, Ian
1
Pilgrim, Leanne
1
Pätzmann, Jens
1
Ranjbariyan, Bahram
1
Scott, Shawn P.
1
Sheinin, Daniel
1
Zheng, Jiahao
1
more ...
less ...
Published in...
All
Journal of international marketing and marketing research
1
Journal of management analytics
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
Saved in:
2
The influencing factors in ad processing : cognitive vs. affective appeals
Ranjbariyan, Bahram
;
Mahmoodi, Somaye
- In:
Journal of international marketing and marketing research
34
(
2009
)
3
,
pp. 129-140
Persistent link: https://www.econbiz.de/10003887286
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->