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~person:"Mahmoodi, Somaye"
~subject:"Emotion"
~subject:"Germany"
~subject:"Psychology of advertising"
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The influencing factors in ad processing : cognitive vs. affective appeals
Ranjbariyan, Bahram
;
Mahmoodi, Somaye
- In:
Journal of international marketing and marketing research
34
(
2009
)
3
,
pp. 129-140
Persistent link: https://www.econbiz.de/10003887286
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