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~person:"Maier, Norman Raymond Frederick"
~person:"Yoon, Sukki"
~subject:"Economic psychology"
~subject:"Personality psychology"
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Economic psychology
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Advertising effects
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Persönlichkeitspsychologie
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Psychology of advertising
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4
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Maier, Norman Raymond Frederick
Yoon, Sukki
Frey, Bruno S.
44
Kirchler, Erich
17
Stutzer, Alois
15
Lea, Stephen
12
Osterloh, Margit
12
Sunstein, Cass R.
12
Antonides, Gerrit
11
Wärneryd, Karl Erik
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10
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10
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10
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Kemp, Simon
9
Raab, Gerhard
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8
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8
Frey, Dieter
8
Gutjahr, Gert
8
Leiser, David
8
Mullainathan, Sendhil
8
Shiller, Robert J.
8
Heinemann, Friedrich
7
Loewenstein, George F.
7
Ortmann, Andreas
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Shafir, Eldar
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Unger, Fritz
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Fetchenhauer, Detlef
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Unger, Alexander
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Wiswede, Günter
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5
Bertrand, Marianne
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International journal of advertising : the review of marketing communications
1
Journal of consumer marketing
1
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ECONIS (ZBW)
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Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
2
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
3
Psychology in industrial organizations
Maier, Norman Raymond Frederick
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10000029417
Saved in:
4
Psychology in industry : a psychological approach to industrial problems
Maier, Norman Raymond Frederick
-
1946
Persistent link: https://www.econbiz.de/10000569695
Saved in:
5
Psychology in industry : a psychological approach to industrial problems
Maier, Norman Raymond Frederick
-
1955
-
2. edition
Persistent link: https://www.econbiz.de/10001459740
Saved in:
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