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~person:"Makkonen, Hannu Sakari"
~person:"Mojir, Navid"
~subject:"Procurement"
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Procurement
B-to-B-Marketing
4
Beschaffung
4
Business-to-business marketing
4
Lieferantenmanagement
4
Supplier relationship management
4
Innovation
3
Innovation diffusion
3
Innovation management
3
Innovationsdiffusion
3
Innovationsmanagement
3
Marketing management
2
Marketingmanagement
2
New product development
2
Produktentwicklung
2
B2B Innovation
1
B2B Markets
1
B2B innovation
1
B2B markets
1
Buyer-seller relationships
1
Buying behaviour
1
Case studies
1
Consumer behaviour
1
Industrial purchasing
1
Konsumentenverhalten
1
Marketing theory
1
Marketingtheorie
1
New Product Adoption
1
New Product Diffusion
1
Organizational Buying Behavior
1
Organizational buying behaviour
1
Reputation
1
Viral marketing
1
Virales Marketing
1
business-to-business innovation
1
business-to-business markets
1
health care marketing
1
healthcare marketing
1
new product adoption
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new product diffusion
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English
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Makkonen, Hannu Sakari
Mojir, Navid
Kleinaltenkamp, Michael
9
Nolte, Philipp Johannes
4
Backhaus, Klaus
3
Jacob, Frank
3
Johnston, Wesley J.
3
Ritter, Thomas
3
Schaffrath, Kathrin
3
Schoenherr, Tobias
3
Sharma, Arun
3
Adamson, Brent
2
Bird, Anna
2
FlieĂź, Sabine
2
Gaubinger, Kurt
2
Hallikas, Jukka
2
Hansen, Felix
2
Kindermann, Harald
2
Klöter, Ralf
2
Lasogga, Frank
2
Mantena, Ravi
2
Paesbrugghe, Bert
2
Rangarajan, Deva
2
Rolfes, Ludger
2
Schiele, Holger
2
Schmidt, Karl
2
Sheth, Jagdish N.
2
Sudhir, K.
2
Wentzel, Daniel
2
Werani, Thomas
2
Aarikka-Stenroos, Leena
1
Aitken, Alan
1
Alghababsheh, Mohammad
1
Alonso-Garcia, Javier
1
Andersen, Otto
1
Andersson, Per
1
Andersson, Svante
1
Arshi, Tahseen Anwer
1
Ashnai, Bahar
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Aufderheide, Detlef
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The journal of business & industrial marketing
2
Cowles Foundation discussion paper
1
Journal of marketing research
1
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ECONIS (ZBW)
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A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
Saved in:
2
A structural model of organizational buying for business-to-business markets : innovation adoption with share-of-wallet contracts
Mojir, Navid
;
Sudhir, K.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 883-907
Persistent link: https://www.econbiz.de/10013389233
Saved in:
3
Industrial buyers' use of references, word-of-mouth and reputation in complex buying situation
Aarikka-Stenroos, Leena
;
Makkonen, Hannu Sakari
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 344-352
Persistent link: https://www.econbiz.de/10010382775
Saved in:
4
Innovation adoption and diffusion in business-to-business marketing
Makkonen, Hannu Sakari
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 324-331
Persistent link: https://www.econbiz.de/10010382802
Saved in:
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