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~person:"Makkonen, Hannu Sakari"
~person:"Rajala, Risto"
~type:"article"
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Makkonen, Hannu Sakari
Rajala, Risto
Makkonen, Hannu
41
Olkkonen, Rami
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Makkonen, Hannu V.
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The journal of business & industrial marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu
;
Saarikorpi, Mervi
;
Rajala, Risto
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
Saved in:
2
Industrial buyers' use of references, word-of-mouth and reputation in complex buying situation
Aarikka-Stenroos, Leena
;
Makkonen, Hannu Sakari
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 344-352
Persistent link: https://www.econbiz.de/10010382775
Saved in:
3
Innovation adoption and diffusion in business-to-business marketing
Makkonen, Hannu Sakari
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 324-331
Persistent link: https://www.econbiz.de/10010382802
Saved in:
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