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~person:"Maklan, Stan"
~person:"Töpfer, Armin"
~subject:"Kundenzufriedenheit"
~type_genre:"Textbook"
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Kundenzufriedenheit
Beziehungsmarketing
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Relationship marketing
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Customer satisfaction
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Marketingmanagement
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Maklan, Stan
Töpfer, Armin
Seidel, Wolfgang
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Stauss, Bernd
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Bauer, Ewald
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Rusnjak, Andreas
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Schallmo, Daniel
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Kundenzufriedenheit messen und steigern
Töpfer, Armin
(
ed.
);
Bauer, Ewald
(
contributor
)
-
1999
-
2., erw. und überarb. Aufl.
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