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~person:"Malhotra, Naresh K."
~person:"Melewar, T. C."
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Market research"
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Subject
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B-to-B-Marketing
Brand management
Market research
Markenführung
76
Marktforschung
53
Consumer behaviour
40
Konsumentenverhalten
40
Marketing
38
Marketing management
32
Marketingmanagement
32
Brand image
30
Markenimage
30
Marketing theory
30
Marketingtheorie
30
Corporate reputation
26
Firmenimage
26
Theorie
21
Theory
21
Brand
20
Markenartikel
20
Relationship marketing
19
Beziehungsmarketing
18
International marketing
17
Brand architecture
16
Markenarchitektur
16
Internationales Marketing
11
Marketingforschung
11
USA
11
United States
11
Unternehmenskultur
11
Business-to-business marketing
9
Corporate culture
9
Higher education institution
9
Hochschule
9
Lieferantenmanagement
9
Naresh K. Malhotra
9
Reputation
9
Supplier relationship management
9
Customer satisfaction
8
Kundenzufriedenheit
8
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Undetermined
46
Type of publication
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Article
84
Book / Working Paper
48
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Article in journal
74
Aufsatz in Zeitschrift
74
Collection of articles of several authors
19
Sammelwerk
19
Aufsatz im Buch
12
Book section
12
Lehrbuch
10
Textbook
10
Case study
6
Fallstudie
6
Aufsatzsammlung
5
Reprint
3
CD-ROM, DVD
2
Collection of articles written by one author
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammlung
1
review-article
1
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Language
All
English
132
Author
All
Malhotra, Naresh K.
Melewar, T. C.
Burmann, Christoph
116
Esch, Franz-Rudolf
108
Baumgarth, Carsten
87
Huber, Frank
66
Keller, Kevin Lane
57
Bauer, Hans H.
53
Homburg, Christian
52
Herrmann, Andreas
51
Kleinaltenkamp, Michael
51
Meffert, Heribert
50
Wiedmann, Klaus-Peter
50
Ahlert, Dieter
49
Bruhn, Manfred
47
Backhaus, Klaus
46
Balmer, John M. T.
46
De Chernatony, Leslie
41
Bang, Nguyen
40
Kumar, V.
39
Loureiro, Sandra Maria Correia
39
Merrilees, Bill
38
Sattler, Henrik
38
Pepels, Werner
37
Phau, Ian
37
Diamantopoulos, Adamantios
35
Decker, Reinhold
34
Foroudi, Pantea
34
Fournier, Susan
33
Romaniuk, Jenni
32
Uggla, Henrik
32
Wildner, Raimund
32
Hruschka, Harald
31
Pitt, Leyland F.
31
Woodside, Arch G.
31
Christodoulides, George
30
Gupta, Suraksha
30
MacInnis, Deborah J.
30
Ind, Nicholas
29
Ko, Eunju
29
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Published in...
All
Journal of business research : JBR
13
Review of marketing research
11
SAGE library in marketing
7
European journal of marketing : EJM
5
International studies of management and organization
5
The journal of brand management : an international journal
5
The marketing review
4
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Legends in marketing
3
Qualitative market research : an international journal
3
Review of Marketing Research Ser.
3
Routledge studies in marketing
3
Corporate reputation review
2
Fundamentals of marketing research ; Vol. 6
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing review
2
Journal of general management
2
Journal of marketing research : JMR
2
Journal of strategic marketing
2
Journal of world business : JWB
2
The journal of business & industrial marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Building corporate identity, image and reputation in the digital era
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Corporate reputation review : an international journal
1
Emerald insight
1
EuroMed journal of business
1
European business review
1
Fundamentals of marketing research ; Vol. 4
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
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Source
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ECONIS (ZBW)
131
Other ZBW resources
1
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132
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date (oldest first)
1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
4
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
5
Impact of perceived social media
marketing
activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
6
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
7
Place brand management : strategic
marketing
of cities, regions and nations
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011598698
Saved in:
8
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
9
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
10
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
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