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~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Economic history"
~subject:"Innovation"
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Economic history
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Marketing theory
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51
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49
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Malhotra, Naresh K.
Sheth, Jagdish N.
Herstatt, Cornelius
15
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11
Lambertini, Luca
11
O'Cass, Aron
10
Yan, Tingting
10
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7
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Legends in marketing
6
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1
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1
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1
Marketing intelligence & planning
1
Marketing theory
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ECONIS (ZBW)
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1
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
2
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
3
Legends in
marketing
: Gerald Zaltman
Zaltman, Gerald
-
2018
-- Volume 3. Consumer behavior research -- Volume 4.
Marketing
management -- Volume 5.
Marketing
theory …
Persistent link: https://www.econbiz.de/10011801704
Saved in:
4
Marketing
theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
5
Marketing
innovation : a resource-based view of international and local firms
Gupta, Suraksha
;
Malhotra, Naresh K.
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009751825
Saved in:
6
Environmental sustainability, innovations for emerging markets and
marketing
in emerging markets
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803935
Saved in:
7
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
8
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
9
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
10
Unique
marketing
challenges at the frontiers of technology : an integrated perspective
Uslay, Can
;
Malhotra, Naresh K.
;
Citrin, Alka V.
- In:
International journal of technology management : IJTM
28
(
2004
)
1
,
pp. 8-30
Persistent link: https://www.econbiz.de/10002207016
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