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~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"B-to-B-Marketing"
~subject:"International marketing"
~subject:"Market research"
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B-to-B-Marketing
International marketing
Market research
Marketing theory
78
Marketingtheorie
75
Marketing
67
Marktforschung
64
Marketing management
50
Marketingmanagement
50
Relationship marketing
39
Beziehungsmarketing
37
Consumer behaviour
34
Konsumentenverhalten
33
Theorie
29
Theory
29
Internationales Marketing
19
Lieferantenmanagement
16
Supplier relationship management
16
Business-to-business marketing
13
USA
13
United States
13
Marketingforschung
11
Naresh K. Malhotra
9
Brand management
8
Markenführung
8
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7
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7
Emerging economies
7
Innovation
7
Marketing research
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Paul E. Green
7
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Scientific method
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Wissenschaftliche Methode
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Bibliometrics
6
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6
Economic history
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Einzelhandel
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6
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English
92
Author
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Malhotra, Naresh K.
Sheth, Jagdish N.
Homburg, Christian
52
Kleinaltenkamp, Michael
51
Backhaus, Klaus
49
Diamantopoulos, Adamantios
34
Herrmann, Andreas
34
Kumar, V.
33
Voeth, Markus
32
Hruschka, Harald
31
Kotabe, Masaaki
30
Pepels, Werner
30
Czinkota, Michael R.
29
Decker, Reinhold
28
Samiee, Saeed
28
Svensson, Göran
28
Douglas, Susan P.
27
Griffith, David A.
27
Meffert, Heribert
26
Albers, Sönke
25
Cavusgil, S. Tamer
25
Grewal, Rajdeep
25
Helm, Roland
25
Huber, Frank
25
Sarstedt, Marko
25
Steenkamp, Jan-Benedict E. M.
24
Wildner, Raimund
24
Ghauri, Pervez N.
23
Hildebrandt, Lutz
23
Johnston, Wesley J.
23
Krafft, Manfred
23
Ronkainen, Ilkka A.
23
Swoboda, Bernhard
23
Bauer, Hans H.
22
Baumgarth, Carsten
22
Leonidou, Leonidas C.
22
Wiedmann, Klaus-Peter
22
Zentes, Joachim
22
Zou, Shaoming
22
Fantapié Altobelli, Claudia
21
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American Marketing Association
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Legends in marketing
14
Review of marketing research
12
International Marketing Review
8
SAGE library in marketing
7
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Review of Marketing Research Ser.
3
Fundamentals of marketing research ; Vol. 6
2
Journal of business research : JBR
2
Journal of macromarketing
2
Journal of marketing research : JMR
2
Always learning
1
Best practices in international marketing
1
Emerald insight
1
Faculty working paper / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Faculty working papers / College of Commerce and Business Administration / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Fundamentals of marketing research ; Vol. 4
1
Global business perspectives series
1
Handbook on cross-cultural marketing
1
International marketing review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
1
Marketing Intelligence & Planning
1
Pearson always learning
1
Prentice-Hall international editions
1
ProQuest Ebook Central
1
Psychology & marketing
1
Quantitative marketing techniques and analyses
1
Review of marketing research , 4
1
The handbook of marketing research : uses, misuses, and future advances
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
83
Other ZBW resources
9
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92
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1
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
2
Borderless media : rethinking international
marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
New areas of research in
marketing
strategy, consumer behavior, and
marketing
analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
5
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
6
Perspectives on macromarketing in the African context : introduction to the special issue
Dadzie, Kofi Q.
;
Sheth, Jagdish N.
- In:
Journal of macromarketing
40
(
2020
)
1
,
pp. 8-12
Persistent link: https://www.econbiz.de/10012159099
Saved in:
7
Future directions of cross-cultural
marketing
research
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook on cross-cultural marketing
,
(pp. 249-264)
.
2020
Persistent link: https://www.econbiz.de/10013459553
Saved in:
8
Marketing
strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
9
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
10
Special issue: macromarketing in the African context
Dadzie, Kofi Q.
(
ed.
);
Sheth, Jagdish N.
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012159192
Saved in:
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