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~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
~subject:"Internationales Marketing"
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Business-to-business marketing
Internationales Marketing
Marketing theory
75
Marketingtheorie
75
Marketing
65
Marktforschung
64
Market research
57
Marketingmanagement
50
Marketing management
49
Beziehungsmarketing
35
Relationship marketing
35
Consumer behaviour
32
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32
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29
Theory
29
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18
Lieferantenmanagement
16
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16
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13
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Naresh K. Malhotra
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Malhotra, Naresh K.
Sheth, Jagdish N.
Kleinaltenkamp, Michael
51
Backhaus, Klaus
50
Czinkota, Michael R.
39
Kotabe, Masaaki
38
Ronkainen, Ilkka A.
32
Voeth, Markus
32
Keegan, Warren J.
29
Meffert, Heribert
29
Douglas, Susan P.
27
Sander, Matthias
27
Svensson, Göran
26
Cavusgil, S. Tamer
25
Homburg, Christian
24
Johnston, Wesley J.
24
Samiee, Saeed
24
Cateora, Philip R.
23
Usunier, Jean-Claude
23
Berndt, Ralph
22
Diamantopoulos, Adamantios
22
Fantapié Altobelli, Claudia
22
Ghauri, Pervez N.
21
Kaynak, Erdener
21
Kumar, V.
21
Mooij, Marieke K. de
21
Naudé, Peter
21
Swoboda, Bernhard
21
Zentes, Joachim
21
Griffith, David A.
19
Henneberg, Stephan
19
Craig, C. S.
18
Jain, Subhash C.
18
Lindgreen, Adam
18
Paliwoda, Stanley J.
18
Schmitz, Christian
18
Baumgarth, Carsten
17
Belz, Christian
17
Geiger, Ingmar
17
Hollensen, Svend
17
Kowalkowski, Christian
17
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Legends in marketing
10
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Journal of macromarketing
2
Best practices in international marketing
1
Faculty working paper / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
1
Faculty working papers / College of Commerce and Business Administration / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
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Fundamentals of marketing research ; Vol. 6
1
Global business perspectives series
1
Handbook on cross-cultural marketing
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International marketing review
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Journal of business research : JBR
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Journal of international marketing
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Journal of marketing
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Psychology & marketing
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ECONIS (ZBW)
32
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1
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
2
Borderless media : rethinking international
marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
Perspectives on macromarketing in the African context : introduction to the special issue
Dadzie, Kofi Q.
;
Sheth, Jagdish N.
- In:
Journal of macromarketing
40
(
2020
)
1
,
pp. 8-12
Persistent link: https://www.econbiz.de/10012159099
Saved in:
5
Future directions of cross-cultural
marketing
research
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook on cross-cultural marketing
,
(pp. 249-264)
.
2020
Persistent link: https://www.econbiz.de/10013459553
Saved in:
6
Marketing
strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
7
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
8
Special issue: macromarketing in the African context
Dadzie, Kofi Q.
(
ed.
);
Sheth, Jagdish N.
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012159192
Saved in:
9
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
10
Global
marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
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