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~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
~subject:"Marketing management"
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Business-to-business marketing
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Marketing theory
75
Marketingtheorie
75
Marketing
65
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64
Market research
57
Marketingmanagement
50
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35
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35
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32
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Malhotra, Naresh K.
Sheth, Jagdish N.
Kotler, Philip
90
Bruhn, Manfred
83
Homburg, Christian
78
Kleinaltenkamp, Michael
67
Meffert, Heribert
65
Backhaus, Klaus
60
Pepels, Werner
54
Kumar, V.
47
Keller, Kevin Lane
40
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37
Kirchgeorg, Manfred
36
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35
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34
Albers, Sönke
33
Vrontis, Demetris
33
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30
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29
O'Cass, Aron
29
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29
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28
Johnston, Wesley J.
28
Kerin, Roger A.
27
Lindgreen, Adam
27
Voeth, Markus
27
Berndt, Ralph
25
Fritz, Wolfgang
25
Kuß, Alfred
25
Belz, Christian
24
Diller, Hermann
24
Melewar, T. C.
24
Baumgarth, Carsten
23
Svensson, Göran
23
Balmer, John M. T.
22
Fantapié Altobelli, Claudia
22
Henneberg, Stephan
22
Hinson, Robert
22
Naudé, Peter
22
Schultz, Don E.
22
Varadarajan, Rajan
22
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Legends in marketing
20
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5
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4
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2
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1
Fundamentals of marketing research ; Vol. 1
1
Handbook of relationship marketing
1
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1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing intelligence & planning
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ECONIS (ZBW)
61
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1
Sustainable
marketing
: market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
2
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
Toward an integrative theory of
marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
5
Post-pandemic
marketing
: when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
6
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
7
New areas of research in
marketing
strategy, consumer behavior, and
marketing
analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
8
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
9
Marketing
strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
10
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
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