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~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Economic history"
~subject:"Marketingtheorie"
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Economic history
Marketingtheorie
Marketing theory
75
Marketing
65
Marktforschung
64
Market research
57
Marketingmanagement
50
Marketing management
49
Beziehungsmarketing
35
Relationship marketing
35
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32
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32
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29
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29
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19
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18
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16
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Malhotra, Naresh K.
Sheth, Jagdish N.
Tadajewski, Mark
81
Hunt, Shelby D.
48
Kotler, Philip
43
Vargo, Stephen L.
34
Jones, D. G. Brian
32
Lusch, Robert F.
28
Maclaran, Pauline
23
Shaw, Eric H.
23
Brown, Stephen
21
Saren, Michael
21
Homburg, Christian
20
Grönroos, Christian
19
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Dholakia, Nikhilesh
14
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14
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14
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13
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12
Dixon, Donald F.
11
Green, Paul E.
11
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11
Kollmann, Tobias
11
Meffert, Heribert
11
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11
Wierenga, Berend
11
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10
Franses, Philip Hans
10
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10
Lilien, Gary L.
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
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Legends in marketing
44
Review of marketing research
10
SAGE library in marketing
6
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3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Fundamentals of marketing research ; Vol. 1
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Pearson always learning
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ECONIS (ZBW)
79
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1
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10
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79
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1
Toward an integrative theory of
marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
2
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
3
Marketing
strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
4
Legends in
marketing
: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
5
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
6
Impact of emerging markets on
marketing
: rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
7
Legends in
marketing
: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
8
Marketing
strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
9
Marketing
strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
10
Brickbats and bouquets for
marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
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