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~person:"Malhotra, Naresh K."
~subject:"Paul E. Green"
~subject:"Ökonomische Ideengeschichte"
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Paul E. Green
Ökonomische Ideengeschichte
Marketing theory
29
Marketingtheorie
29
Market research
23
Marktforschung
23
Theorie
11
Theory
11
Marketing
4
International marketing
3
Internationales Marketing
3
Naresh K. Malhotra
3
Scientific method
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Wissenschaftliche Methode
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Betriebswirtschaftsstudium
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Consumer behaviour
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Economists
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Emerging economies
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Ethics
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Konsumentenverhalten
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Malhotra, Naresh K.
Tadajewski, Mark
19
Jones, D. G. Brian
17
Shaw, Eric H.
10
Green, Paul E.
9
Sheth, Jagdish N.
8
Dixon, Donald F.
7
Hunt, Shelby D.
7
Rao, Vithala R.
5
Bode, Matthias
4
Dholakia, Nikhilesh
4
Firat, A. Fuat
4
Hackley, Christopher E.
4
Lusch, Robert F.
4
Neslin, Scott A.
4
Winer, Russell S.
4
Brown, Stephen
3
Hansen, Ursula
3
Hauser, John R.
3
Monieson, David D.
3
O'Shaughnessy, John
3
Schwarzkopf, Stefan
3
Shaw, Eric
3
Tamilia, Robert D.
3
Vargo, Stephen L.
3
Wilkie, William L.
3
Wooliscroft, Ben
3
Albaum, Gerald S.
2
Allenby, Greg M.
2
Bartels, Robert
2
Bartels, Robert D. W.
2
Bristor, Julia M.
2
Bubik, Roland
2
Converse, Paul D.
2
Crane, Andrew
2
Desmond, John
2
Domegan, Christine
2
Fischer, Eileen
2
Fitchett, James A.
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Layton, Roger A.
2
Lazer, William
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Legends in marketing
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Review of marketing research
1
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ECONIS (ZBW)
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Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
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2
Special issue: Marketing Legends
Malhotra, Naresh K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009270407
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