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~person:"Maloney, Philip"
~subject:"Markenführung"
~subject:"Vertriebsweg"
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Search: subject_exact:"Kooperatives Marketing"
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Kooperation zwischen Absatzmittlern und Herstellern als Erfolgsfaktor der Markenführung
Burmann, Christoph
;
Maloney, Philip
- In:
Thexis : Fachzeitschrift für Marketing ; …
24
(
2007
)
3
,
pp. 22-27
Persistent link: https://www.econbiz.de/10003505943
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