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~person:"Malthouse, Edward C."
~source:"econis"
~subject:"Werbeplanung"
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Werbeplanung
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Malthouse, Edward C.
Fuchs, Wolfgang
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King, Stephen
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Unger, Fritz
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Brunner, Christian Boris
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Esch, Franz-Rudolf
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Gierl, Heribert
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International journal of market research : JMRS ; the journal of the Market Research Society
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ECONIS (ZBW)
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Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
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