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~person:"Malthouse, Edward C."
~subject:"Pricing strategy"
~subject:"USA"
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Pricing strategy
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Advertising effects
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Print advertising
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Printwerbung
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Malthouse, Edward C.
Kaiser, Ulrich
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International journal of market research : JMRS ; the journal of the Market Research Society
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ECONIS (ZBW)
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Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
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Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
Cutting edge international research
,
(pp. 333-345)
.
2010
Persistent link: https://www.econbiz.de/10003985213
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