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~person:"Manela, Asaf"
~person:"Moe, Wendy W."
~subject:"Artificial intelligence"
~subject:"Virales Marketing"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Kelly, Bryan T.
;
Manela, Asaf
;
Moreira, Alan
-
2019
Persistent link: https://www.econbiz.de/10012170754
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Text selection
Kelly, Bryan T.
;
Manela, Asaf
;
Moreira, Alan
- In:
Journal of business & economic statistics : JBES ; a …
39
(
2021
)
4
,
pp. 859-879
Persistent link: https://www.econbiz.de/10012653195
Saved in:
3
Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
Saved in:
4
Modeling the role of message content and influencers in social media rebroadcasting
Zhang, Yuchi
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011671940
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