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~person:"Manrai, Ajay K."
~subject:"Globalisierung"
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Globalisierung
International marketing
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Manrai, Ajay K.
Laroche, Michel
8
Cleveland, Mark
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Douglas, Susan P.
6
Hill, Charles W. L.
6
Swoboda, Bernhard
6
Yip, George S.
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Krafft, Manfred
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Rajagopal
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Riefler, Petra
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Bartikowski, Boris
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Craig, C. S.
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Dekimpe, Marnik G.
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Diamantopoulos, Adamantios
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Gielens, Katrijn
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Journal of global marketing
4
Journal of international consumer marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
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ECONIS (ZBW)
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New empirical and theoretical research perspectives in global marketing : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012201002
Saved in:
2
New research on designing strategies for global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
30
(
2017
)
4
,
pp. 207-209
Persistent link: https://www.econbiz.de/10011779450
Saved in:
3
New emerging business models, frameworks, and trends in global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 171-173
Persistent link: https://www.econbiz.de/10011654371
Saved in:
4
Advancing the knowledge frontier in global marketing
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 249-250
Persistent link: https://www.econbiz.de/10011654409
Saved in:
5
Effect of globalization on multicultural consumer behavior
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Mady, Tarek T.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 1-19)
.
2015
Persistent link: https://www.econbiz.de/10011396873
Saved in:
6
Cross-cultural and cross-national consumer research in the global economy of the twenty-first century
Manrai, Lalita A.
;
Manrai, Ajay K.
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 167-180
Persistent link: https://www.econbiz.de/10009270639
Saved in:
7
Special issue: International/global perspectives in cross-cultural and cross-national consumer research in the twenty-first century
Manrai, Ajay K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009270647
Saved in:
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