//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Mantrala, Murali K."
~subject:"Distribution costs"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing costs"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Distribution costs
Betriebliche Budgetierung
1
Corporate budgeting
1
Digital platform
1
Digitale Plattform
1
Market research
1
Marktforschung
1
State space model
1
Vertriebskosten
1
Zustandsraummodell
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
1
Language
All
English
1
Author
All
Mantrala, Murali K.
Albers, Sönke
1
Allard, Marie
1
Andersen, Margaret L.
1
Anderson, Simon P.
1
Andreu, Enrique
1
Baik, Alicia
1
Balat, Jorge F.
1
Banerjee, Avijit
1
Bensoussan, Alain
1
Bergen, Mark
1
Bradford, Scott C.
1
Brambilla, Irene
1
Brown, James R.
1
Burstein, Ariel T.
1
Chakrabarty, Anindya
1
Chen, Lucy Gongtao
1
Cheng, T. C. E.
1
Corkindale, David
1
Cresta, Jean-Paul
1
Crosno, Jody L.
1
Cui, Yin
1
Dada, Maqbool
1
Daub, Anke
1
Dejoy, John S.
1
Dekker, Rommert
1
Dev, Chekitan S.
1
Doi, Masayuki
1
Donnenfeld, Shabtai
1
Dutt, Pushan
1
Dutta, Shantanu
1
Eksioglu, Burak
1
Eksioglu, Sandra D.
1
Feng, Qi
1
Frenk, Johannes G.
1
Frischmann, Tanja
1
Gajanana, Talakalakoppa Manjappa
1
Ganesh, K.
1
Gatzert, Nadine
1
Gavirneni, Srinagesh
1
Harms, Philipp
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Dynamic marketing budgeting for platform firms : theory, evidence, and application
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Naik, Prasad A.
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 929-943
Persistent link: https://www.econbiz.de/10010217417
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->