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~person:"Mao, Huifang"
~person:"Monga, Alokparna Basu"
~subject:"Brand image"
~subject:"Evaluation"
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Brand image
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Mao, Huifang
Monga, Alokparna Basu
Boisvert, Jean
6
Keller, Kevin Lane
6
Phau, Ian
6
Sattler, Henrik
5
Völckner, Franziska
5
Hem, Leif E.
4
Burmann, Christoph
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Dhar, Ravi
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Dietert, Anna-Christina
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Dwivedi, Abhishek
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Gürhan-Canli, Zeynep
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Iversen, Nina M.
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Joshi, Richa
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Milberg, Sandra J.
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Park, Jungkun
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Pina, José M.
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Yadav, Rajan
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2
Alvarez, Cecilia M. O.
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Barrio-García, Salvador del
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Bei, Lien-ti
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Burton, Suzan
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Cuneo, Andres
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Datta, Saroj Kumar
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Brand extension failure and parent brand penalty : the role of implicit theories
Jain, Shailendra Pratap
;
Mathur, Pragya
;
Isaac, Mathew S.
; …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10014470743
Saved in:
2
The influence of mating mind-sets on brand extension evaluation
Monga, Alokparna Basu
;
Gürhan-Canli, Zeynep
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 581-593
Persistent link: https://www.econbiz.de/10009580801
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3
Brand extensions via complements or substitutes : the moderating role of manufacturing transferability
Mao, Huifang
;
Mariadoss, Babu John
;
Echambadi, Raj
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 279-292
Persistent link: https://www.econbiz.de/10009530704
Saved in:
4
Adapting to succeed? : leveraging the brand equity of best sellers to succeed at the box office
Joshi, Amit
;
Mao, Huifang
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 558-571
Persistent link: https://www.econbiz.de/10009566395
Saved in:
5
What makes brands elastic? : the influence of brand concept and styles of thinking on brand extension evaluation
Monga, Alokparna Basu
;
John, Deborah Roedder
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 80-92
Persistent link: https://www.econbiz.de/10008822088
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