Boizot-Szantai, Christine (contributor); … - 2005
Loureiro, 2003). Consumers
face a plethora of food labels concerning safety, freshness, nutrition, characteristics, ge … promotion.
The common label proliferation may lead to confusion among consumers regarding
the label signi�cation (Crespi and … consumers.
The recognition of quality labels by French consumers is only 43% for Label Rouge
(supposed to indicate a high level …