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~person:"Mariani, Marcello M."
~person:"Perez-Vega, Rodrigo"
~subject:"AI"
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AI in marketing, consumer research and psychology : a systematic
literature
review
and research agenda
Mariani, Marcello M.
;
Perez-Vega, Rodrigo
;
Wirtz, Jochen
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
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