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~person:"Marimon, Frederic"
~person:"Virta, Sari"
~subject:"media management"
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media management
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Media management
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Organisatorischer Wandel
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brand equity
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Marimon, Frederic
Virta, Sari
Malmelin, Nando
2
Njegovan, Biljana Ratkovic
2
Rimscha, M. Bjørn von
2
Aboramadan, Mohammed
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Al-Habil, Wasim
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Pistoia, Adriano
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Spejlborg Sejersen, Thomas
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Sukosd, Miklos
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Verhoeven, Marcel
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Victoria-Mas, María
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Voci, Denise
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Journal of media business studies
3
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ECONIS (ZBW)
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Transforming media : reviewing the issues and contexts of change in media management research
Malmelin, Nando
;
Virta, Sari
;
Kuismin, Ari
- In:
Journal of media business studies
19
(
2022
)
3
,
pp. 203-224
Persistent link: https://www.econbiz.de/10013357162
Saved in:
2
Critical creativity : managing creativity as a strategic resource in media organisations
Malmelin, Nando
;
Virta, Sari
- In:
Journal of media business studies
18
(
2021
)
3
,
pp. 199-213
Persistent link: https://www.econbiz.de/10012596677
Saved in:
3
Assessing the consumer-based brand equity of news media firms : a new validated scale
Victoria-Mas, María
;
Lacasa-Mas, Ivan
;
Marimon, Frederic
- In:
Journal of media business studies
15
(
2018
)
3
,
pp. 214-235
Persistent link: https://www.econbiz.de/10012051036
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