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~person:"Marks, Robert E."
~subject:"Markenführung"
~subject:"Selling"
~type_genre:"Arbeitspapier"
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The retailer needs to be paid for sophisticated decicions : modelling promotional interactions between consumers, retailers and brand managers
Marks, Robert E.
;
Midgley, David F.
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2008
Persistent link: https://www.econbiz.de/10003909199
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