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~person:"Markusen, James R."
~person:"Wirtz, Bernd W."
~subject:"Customer retention"
~type_genre:"Aufsatz im Buch"
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Kundenbindungsmanagement bei Internet-Geschäftsmodellen - eine empirische Analyse
Wirtz, Bernd W.
;
Lihotzky, Nikolai
- In:
Die Zukunft des Electronic Business
,
(pp. 31-52)
.
2003
Persistent link: https://www.econbiz.de/10001737647
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